Most businesses are still relying on old-school marketing methods to generate leads. In the modern era, you can make use of your online presence to generate the best leads. The website can be a great tool to generate leads and achieve your business milestones effectively. While it’s the best way to generate leads, it’s still one of the most challenging due to the competition in a crowded market.
However, by focusing on your website design you can secure more leads than your competitors. Website design and its elements can have a great influence on your visitor’s decisions. Despite this, some websites are still running without these elements. This drastically reduces their average generated leads and their overall conversion rate.
Ready to secure maximum leads from your website? Then keep reading to explore the best design elements that facilitate lead generation.
Top 5 Design Elements for Generating Leads from Your Website
Regardless of your industry, every company has its rivals that are offering the same services as they are. To gain a competitive edge, you can leverage the power of some web design elements. These elements include USPs, attractive lead magnets, modern CTAs, trust-building elements, etc. In this article, you will learn more about all these in-depth, keep reading to learn more.
Here are 5 design elements that can skyrocket your lead generation.
1. USPs (Unique Sales Propositions)
One of the most effective website elements that can improve your lead generation is displaying your unique sales propositions. In a competitive landscape, your business will require this to separate itself from the competition. Research shows that people prefer solutions offered by brands with a user-centric approach.
In addition, 79% of the customers have stated brands must demonstrate that they acknowledge and care for their customer’s needs. Therefore, when you enhance and add your page elements, focus on your value propositions as well. To add USPs seamlessly on your website, you will need the expertise of professionals. This is why people refer to a professional web design company to incorporate USPs and enhance their lead generation.
2. Modern CTAs
Another design element you can focus on in your website is to optimize the call to action (CTA) buttons. This can also have a massive impact on your lead generation if you do it the right way. There are various rules you need to follow to increase your conversion rate through your CTA buttons, such as:
- Choosing button colors that contrast with the background color
- Surround these elements within the negative space on your pages
- Use your CTAs in the main and high-traffic positions
- High customer’s pain points in the CTA and encourage them to take action
3. Trust-Building Elements
Customers today prefer credibility and expertise a top factor when they select between brands to buy from. According to stats from Statista, nearly 80% of millennials consider brand credibility when making purchasing decisions. Therefore, to improve your lead generation, you must web design elements that highlight your brand authority.
There are multiple ways you can follow to build your brand trust and boost your lead generation. However, the most common and effective method that most companies is to highlight positive reviews. When prospects read the experiences of other customers with your brand they feel more confident in making a decision.
4. Attractive Lead Magnets
Customers demand value when they invest their money in any product or service. Therefore, when you are trying to increase your leads on your website you must showcase content that highlights the value they seek. You can do this by enriching your landing pages with engaging lead magnets like cheat sheets, whitepapers, explainer videos, eBooks, etc.
This can have a massive impact on your lead generation when you position your brand as a credible source of information. Every company has multiple ways to make their lead magnets work depending on the industry and target customers.
5. Contact Forms
While all the above-discussed elements are crucial and must-have, most marketers ignore other factors. Customers always appreciate a brand’s willingness and dedication to assist their customers with specific queries. This is why it’s important to enrich your web pages with elements that allow visitors to interact with company representatives.
If you are still unsure that friendly contact options can boost your lead generation then you can look at a research. According to a report, one-third of humans prefer to wait and talk with a human about an issue rather than an issue with AI. However, it’s important to place these contact and interactive elements the right way. For this, you can acquire web design services to enrich your website with these elements.
Leverage the Power of Design Elements for Lead Generation
A website with all the essential design elements can secure more leads than the one that doesn’t. You can count on professional designers to incorporate these elements into your website. Contact a professional Dubai web design company now and improve your lead generation with appealing design elements.
